This is one of the most common things small business owners say.

And it usually sounds like this:

Here’s the part most people miss:

Your website isn’t broken.

It’s just passive.

Most business sites are built to wait.

They wait for someone to:

Strangers don’t work like that.

Strangers need direction.

They need to be told:

If your site doesn’t clearly guide someone to a single next step, most people will choose the easiest option instead.

Leaving.

Here’s a quick check you can do in under a minute:

Open your homepage.

Cover everything except the top half of the screen.

Ask yourself:

Is there a clear action a stranger can take right now?

If the answer is “kind of” or “eventually,” that’s the problem.

Websites that generate leads don’t wait.

They invite.

If someone landed on your site today, what’s the one action you actually want them to take?

Want to see what an active, lead-first page looks like?

See a real example of lead capture in action →