Most business owners don’t struggle with “building a website.”

They struggle with what to say on it.

So they copy what everyone else says.

It sounds professional.

And it does absolutely nothing.

Because those words don’t answer real questions.

A stranger doesn’t care that you’re “passionate.”

They care about:

When websites don’t answer those things clearly, people freeze.

They don’t call.

They don’t message.

They leave.

And the business owner thinks the site is “fine.”

It’s not broken.

It’s just vague.

Here’s a simple rule that fixes most small business websites:

Write like you’re answering a customer who just asked you a question out loud.

If the sentence wouldn’t make sense in a real conversation, it probably doesn’t belong on your site.

Clear beats clever.

Specific beats polished.

Answers beat adjectives.

If someone landed on your site right now, what’s the first question they’d be asking in their head?

Want help turning real answers into a page that actually converts?

Or see what a clear, answer-first page looks like in practice →